Redefining power and performance in ways never seen before.
Apple has always been at the forefront of innovation, consistently pushing the boundaries of technology with its groundbreaking products. In their latest announcement, Apple has introduced a trio of devices, say hello to the MacBook Air with a 15-inch display, Mac Studio, and Mac Pro.
MacBook Air 15” -The Mac has been completely transformed by the transition to Apple silicon, and Apple silicon is more powerful than before. It can do things which weren’t possible before. It empowers developers to extend the capabilities of their applications beyond like never before.
Impressively big. Impossibly thin
Prepare to be amazed by the sleek design of the new MacBook Air 15-inch. It sets a new standard as the thinnest 15-inch laptop in the world. With stunning colour options like Silver, Starlight, Space Grey, and Midnight, it's not only powerful but also visually striking.
Incredible speed and battery life
Powered by the remarkable M2 chip, the new MacBook Air 15-inch delivers unrivalled speed in everything you do. Whether you are editing videos, collaborating on business plans, or multitasking, the M2 chip ensures a seamless experience. Plus, with its impressive all-day battery life, you can leave the power adapter at home. Compared to the Intel-based model, the new MacBook Air is 12x faster and offers up to 18 hours of battery life.
Unmatched Visual Brilliance: MacBook Air's Liquid Retina Display
The Liquid Retina display on the MacBook Air is truly remarkable. The amazing display enhances your photos, videos, and text by offering support for an incredible 1 billion colours and delivering 2x the resolution of other PC laptops. It pops with outstanding richness, contrast, and incredibly sharp detail.
Furthermore, the MacBook Air is equipped with a high-definition 1080p FaceTime HD camera, ensuring you always look your best during video calls. To elevate your audio experience, it features an immersive sound system that incorporates Spatial Audio and Dolby Atmos.
Keep plugging away
There is a MagSafe charging cable equipped with two Thunderbolt ports, allowing you to connect high-speed accessories and charge your Mac simultaneously. You can also connect this device to a 6K display. And the headphone jack supports high‑impedance headphones.
Mac Studio - The Mac Studio, equipped with the M2 Max and M2 Ultra chips, takes performance to unprecedented levels. Developers can build new versions of apps at warp speed.
A true powerhouse
Experience up to 25% faster performance compared to the M1 Max, allowing motion graphics designers using After Effects to render their work up to 50% faster. Moreover, the Mac Studio with M2 Max is 4x faster than the most powerful Intel-based iMac.
The most noticeable feature is the new M2 Ultra chip taking Mac performance to new heights. Offering 20% faster performance than the M1 Ultra, a 76-core GPU that is 30% faster, and a 32-core Neural Engine that is 40% faster. With the support of a colossal 192GB of unified memory, 50% more than the M1 Ultra, the Mac Studio empowers you to feats that were previously unimaginable.
Extensive Connectivity
TMac Studio lets you create the studio of your dreams, featuring an array of 12 high-performance ports. Transfer photos and videos effortlessly with an SDXC card reader, connect to TVs and displays with an enhanced HDMI output supporting up to 8K resolution, and enjoy seamless syncing with next-generation accessories through Bluetooth 5.3. With Wi-Fi 6E, experience up to 2X faster throughput. The Mac Studio supports up to 8 displays with the M2 Ultra chip and up to 5 displays with the M2 Max.
Mac Pro - The Mac Pro, powered by Apple silicon, is the ultimate machine for tackling demanding workflows. Combining the sheer power of our most advanced chip with PCI expansions, it outperforms all expectations. It comes with the outrageous performance of M2 Ultra. It is 3x times faster than the Intel-based Mac Pro, the main reason being the amount of unified memory in M2 Ultra, which is up to a gigantic 192GB. It enables the new Mac Pro to do such things simply not possible before. In fact, when using six video I/O cards, Mac Pro can ingest 24 4K camera feeds and encode them to ProRes in real-time, all in a single machine.
And the wide array of advanced connectivity on Mac Pro gets even better with:
- 8 built-in Thunderbolt ports
- One USB-A port
- Two Serial ATA ports
- Two USB-A ports
- Two HDMI ports
- Two 10Gb Ethernet ports
- 3.5 mm headphone jack
In conclusion, Apple's revolutionary trio, consisting of the MacBook Air M2 15-inch, Mac Studio, and Mac Pro, redefine power and performance in unprecedented ways. The MacBook Air 15-inch impresses with its impossibly thin design, incredible speed powered by the M2 chip, and a stunning Liquid Retina display. The Mac Studio takes performance to new heights, offering lightning-fast rendering and unprecedented capabilities with the M2 Max and M2 Ultra chips. Lastly, the Mac Pro stands as the ultimate machine for demanding workflows, outperforming expectations with its powerful Apple silicon and extensive connectivity options. Apple continues to push boundaries, providing users with unrivalled innovation and cutting-edge technology.